Google Analytics is a service provided by Google that allows you to view and interact with detailed information about the visitors to your website. In basic terms this information allows you to see who is visiting your website, how they are getting there and most importantly, what they are doing once they are on your website.

Being able to access relevant data about your website visitors is important because it will allow you address a range of marketing issues, relating both to your website and your business as a whole. You will be able to track online and offline marketing campaigns, understand what customers and prospective customers are looking for and pinpoint areas of your website that need improvement.

Note a Google account is required to view the reports. These are quick and easy to register for - register here

An example of what you see is below although there is much more...